If you’re looking for a costume in New York City, Abracadabra NYC is one of those stores that’s hard to miss. It’s more than a typical Halloween shop. The store offers costumes, accessories, makeup, magic products, props, rentals, and other items for parties, performances, events, and creative projects.
But is Abracadabra NYC actually worth visiting or shopping from?
In this guide, we’ll take a closer look at what the store offers, who it’s best for, and what you should know before ordering.
What Is Abracadabra NYC?
Abracadabra is a New York City costume and magic shop located at 19 W 21st Street in Manhattan.
According to the company’s official website, Abracadabra has been operating since 1981 and describes itself as a year-round costume and magic shop. Its selection includes costumes, accessories, makeup, props, and magic products.
What makes the store interesting is the sheer variety. You’re not limited to Halloween costumes. You can find products for themed parties, cosplay, theater, performances, events, and other occasions.
What Can You Buy at Abracadabra NYC?
The store covers a surprisingly wide range of categories.
Some of the main ones include:
- Adult and children’s costumes
- Costume rentals
- Halloween costumes
- Masks
- Makeup
- Props
- Magic products
- Costume accessories
- Wigs
- Gifts
- Party items
- Collectibles
- Custom props and decorations
The online store currently has thousands of costume listings, with options organized by size, theme, character, color, and whether an item is available to rent or buy.
Abracadabra NYC Costumes
Costumes are obviously one of the biggest reasons people visit.
The selection covers everything from classic Halloween ideas to movie and TV characters, historical costumes, fantasy, superheroes, horror, funny costumes, and more.
For example, the current online catalog includes themes such as Batman, Beetlejuice, Barbie, Ghostbusters, Harry Potter, Scream, Star Wars, Spider-Man, and many others.
There are also separate sections for men’s, women’s, children’s, couples, funny, horror, and other types of costumes.
That makes it easier to narrow down your search instead of scrolling through the entire catalog.
Costume Rentals
One feature that makes Abracadabra NYC different from a normal online costume store is its costume rental selection.
Renting can make sense if you need a costume for one night, a theatrical production, a themed event, or a special occasion and don’t want to buy something you’ll probably never wear again.
The website allows shoppers to filter costumes by whether they’re available to rent or buy.
If you’re interested in renting something specific, it’s a good idea to check availability and rental requirements before making plans.
Accessories and Makeup
Sometimes you don’t need a complete costume.
You may already have the main outfit and just need the right accessories to finish the look.
Abracadabra NYC has a large accessories section featuring items such as:
- Hats
- Gloves
- Masks
- Glasses
- Fake jewelry
- Wings
- Ears
- Shoe covers
- Bandanas
The store also carries makeup and other costume finishing touches.
This is useful if you’re putting together a costume yourself instead of buying a complete set.
Magic Shop
Abracadabra isn’t only about costumes.
The store also has a dedicated magic section, and the company says a live master magician is present on most days, although it recommends calling ahead to confirm when the magician will be there.
For anyone interested in magic, this gives the physical store a different feel from a standard costume retailer.
Props and Custom Work
Another interesting part of Abracadabra NYC is its connection to the entertainment industry.
The company says it has supplied costumes, props, and scenery for movies, television, music videos, theater productions, and other events. It also offers custom work, including seamstress services and event decoration services.
That makes the store particularly interesting for people working on productions or larger creative projects.
Is Abracadabra NYC Only for Halloween?
No.
Although Halloween is obviously a major part of the business, Abracadabra operates year-round.
The store also has products for holidays, parties, theater, cosplay, themed events, and other occasions. Its holiday collection, for example, includes items such as party hats, ugly sweaters, decorative banners, and greeting cards.
So you don’t necessarily have to wait until October to find a reason to shop there.
Is Abracadabra NYC Worth Visiting?
If you’re in New York City and need a costume, prop, makeup, magic item, or unusual accessory, I’d say it’s worth checking out.
The biggest advantage is variety.
A regular clothing store may have a few costume options during Halloween season. Abracadabra is specifically built around costumes, theatrical products, and related items.
It’s also useful if you aren’t completely sure what you want. The company’s website says its staff can help customers find specific items or put together a complete outfit.
Abracadabra NYC Online Shopping
You don’t have to visit Manhattan to browse the selection.
The official online store allows customers to shop through categories including costumes, accessories, masks, makeup, magic, props, rentals, gifts, and more.
The website also offers features such as customer rewards, wish lists, and an affiliate network.
For shoppers who already know exactly what they need, ordering online may be more convenient.
For people who want to try things on, compare costumes, or get help putting together an outfit, visiting the physical store can be more appealing.
Abracadabra NYC Pros and Cons
Pros
- Huge selection of costumes
- Open year-round
- Costume rentals available
- Magic shop
- Makeup and accessories
- Props and theatrical products
- Custom services available
- Physical NYC location
- Online shopping available
- Options for adults and children
Cons
- The huge selection can feel overwhelming
- Some popular items may sell out
- Rental availability can vary
- Prices vary considerably depending on the product
- Some specialty products may be better suited to specific events or productions
Abracadabra NYC Location and Hours
The NYC flagship store is located at:
19 W 21st Street
New York, NY 10010
The official website currently lists the NYC store as open Monday through Saturday, 11 AM to 7 PM.
If you’re making a special trip, it’s still a good idea to check the official website before heading over, especially around holidays.
Final Verdict
Abracadabra NYC is much more than a basic Halloween costume store.
Its combination of costumes, rentals, makeup, accessories, magic products, props, collectibles, and custom services makes it a useful destination for people who need something a little more interesting than an ordinary store can offer.
If you’re looking for a quick, simple costume, you may find plenty of options online.
But if you want variety, unusual costumes, theatrical props, magic products, or help creating a complete look, Abracadabra NYC is definitely worth considering.
For New Yorkers and visitors who enjoy costumes and creative events, it’s one of those stores that’s worth exploring simply to see what’s inside.
Frequently Asked Questions
What is Abracadabra NYC?
Abracadabra NYC is a year-round costume and magic shop in Manhattan offering costumes, accessories, makeup, props, rentals, magic products, and other specialty items. The company says it has been operating since 1981.
Where is Abracadabra NYC located?
The flagship store is located at 19 W 21st Street, New York, NY 10010.
Does Abracadabra NYC rent costumes?
Yes. Abracadabra offers costume rentals as well as costumes for purchase.
Does Abracadabra NYC sell Halloween costumes?
Yes. Halloween costumes are one of the store’s major categories, with options for adults, children, couples, and different themes.
Does Abracadabra NYC have a magic shop?
Yes. The store has a dedicated magic section and says a live master magician is present on most days, although visitors should call ahead to confirm.
Can I shop at Abracadabra NYC online?
Yes. Abracadabra operates an online store with costumes, accessories, makeup, masks, props, magic products, collectibles, and other categories.
Is Abracadabra NYC worth visiting?
If you need a costume, prop, magic item, makeup, or unusual accessory, it’s certainly worth considering—especially if you want a wider selection than a typical costume retailer.
